3D Visualization & Virtual Reality

3D visualization of products - changeable in real time, experienceable in virtual reality

Selling means inspiring. But how do you arrange this if the product does not yet exist? How do you want to convince your customers? This works best with an interactive 3D visualization. The customer can see what his or her product looks like. You can also take the next step and immerse your customers in virtual reality!

When it comes to product configuration, customers look for certainty: they want to see what comes out

Arouse the play instinct in your customers

What could be better than a clear presentation that closely resembles a photo, or even more, a video. The 3D visualization can be rotated, zoomed and scaled. If the features of a product change, the 3D preview will also change. This way you will be highly regarded by your potential customers!

Online or offline in the Web browser

Thanks to WebGL and WebVR, our 3D visualization and virtual reality can be implemented immediately. No special plugin or Flash is required - just a WebGL-enabled or a WebVR-enabled browser.

You can also use our 3D viewers on PCs, notebooks or mobile phones. Sometimes there are some numbers, data or facts that you would like to enter as you walk through the workshop. The only requirement for this is an internet connection.

With our CPQ software and the product module "3D visualization" you configure your product visually on the web in virtual space in a 360° view. The product seems close enough to touch. This is a real WOW effect for the sales department - an attractive new touchpoint in the customer journey.

Example: stairs with climbing technique

Suppose you work in the commercial vehicle industry and need a new staircase or ladder to be able to work on your vehicles from above. A staircase can have countless variations. What exactly do you need?
The online configurator is fast, convenient, direct and without waiting! And with a quick 3D visualization of your desired product. As a supplier you can see your sales figures increase - the application is easy for the customers!

CPQ with Virtual Reality

The 3D visualization allows you to rotate, zoom and move the product interactively. The 3D visualization of individual products in real time is the opportunity to clearly differentiate yourself from the competition!

The highlight is that the data model of the 3D viewer is object oriented and parametric. In addition to purely visual changes (color, texture, component yes/no, etc.), geometric changes can also be made.

This refers to both dimensions (length, height, width, etc.) and to the components (installation yes/no, installation position, etc.) that make up the product. This allows completely new variants to be generated and visualized during the configuration runtime!

Read more about our Product Configurator: